ye7 CICC launches UnmatchPH campaign against love scams

MANILA, PHILIPPINES — The Cybercrime Investigation and Coordinating Center (CICC) launched its #UnmatchPH campaign to combat love scams.

UnmatchPH is an awareness campaign that aims to fight online schemes that victimize those looking for romantic partners.

The benchmark Philippine Stock Exchange Index (PSEi) managed to hold on to the 7,000 level on the last trading day of the week, although it shed 0.03 percent, or 1.82 points, to close at 7,022.85.

READ: Avoid these love scams before the Month of Hearts

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“Love scams become a gateway to all kinds of scams, such as loan scams and investment scams,” said Jocel De Guzman, Scam Watch Pilipinas co-convenor.

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“What makes love scams particularly painful is the double agony—breaking someone’s heart while also stealing their money,” he added.

How to spot love scams Photo shows: Nick Wilwayco, Maya Head of Corporate Communications; Elena Torrijos, BPI Head of Public Affairs and Communications; Jocel de Guzman, Co-Founder of Scam Watch Pilipinas, Usec. Alexander Ramos, Mel Migrino, Gogolook PH Country Head; and Frederick Blancas, GoTyme Bank Head of Corporate Communications

De Guzman shared the basic steps of a love scam at UnmatchPH: 

Article continues after this advertisement Study the victim by getting available info. Engage the victim and earn trust. Introduce the scam to obtain data. Erase all traces of contact with the victim.

Moreover, a love scammer usually shows the following behaviors:

Article continues after this advertisement Shows photos that are too perfect to be true No verification symbol No social media account Refuses video call Doesn’t want to meet Asks for money

The UnmatchPH campaign also reintroduced various types of love scams that were first introduced in 2024:

Article continues after this advertisement Sad Boi, Sad Gurl: The love scammer will appeal to the person’s pity by fabricating serious life problems to borrow money. Seducer: This love scam usually targets men by enticing them with highly attractive photos and engaging in provocative discussions. Then, the schemer will request nude photos of the victim for blackmail. Investor: This scheme typically involves attractive foreigners who flaunt lavish lifestyles to convince victims to take dubious investments. Servicemen: The scammer will pose as a middle-aged foreign soldier to target middle-aged women for monetary assistance. Escort: The scammer sends revealing photos and asks for money before meeting with the victim.  Predator: The malicious individual asks young women to meet with them secretly and share their nude photos. Slow Burn: This love scam plays “the long game” by building trust and genuine interest. Later, the established connection makes it easier for the scammer to ask for money. 

CICC Executive Director Usec. Alexander Ramos urged the public to report love scams and other cyber crimes at the hotline 1326.

“Always report these scams to 1326, especially as Valentine’s Day approaches, when a rise in love scams is expected,” he emphasized at the UnmatchPH launch event.

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